“We see a plan to put Israel on the global relocation map as a chance to bring talent to Israel and keep its knowledge here. These foreign experts can be a game-changer for the Israeli economy.” Not necessarily engineers but a range of top salespeople, marketing, data, or UX. “The goal is to bring talent to Israel, not big numbers of junior employees, rather top talent that the Israeli young ecosystem does not have. Today, Israel is not the first place that comes to mind for relocation purposes, and that is what we want to change,” Zohar explained. “To keep our Israeli presence central, our priority is to hire key functions in Israel and if that is not an option for the role we are hiring, we hire elsewhere. That last point of making Israel more attractive for relocation touches on the recent debate over outsourcing and importing talent that has divided the ecosystem. We need to work to bring in top talent to Israel, and then that talent can help grow the ecosystem even more.” Secondly, Israel is not currently a destination for global relocation. It is the global language right now, and this will equip people with the necessary education and training for more home-grown opportunities, while organically growing the industry. It has to be incorporated into the school curriculum at an early age. Zohar already has an idea of what some of those steps should be. There are key actions that need to be executed by the government to help solve this issue in the short-term and long term.” “Israeli tech is going through dramatic changes and with an entrepreneur as prime minister, we have a unique opportunity to not only sustain the growth but continue product excellence within Israel. Now, with the sheer amount of organic growth in the industry, companies are rapidly trying to fill roles and competition is fierce, which we feel across the board.” “Even before the unprecedented growth of the past 18 months, with nearly $20 billion infused into the tech ecosystem, Israel was lacking in talent to fill roles whether technical, marketing, UX, etc. “The entire high-tech ecosystem feels the lack of a workforce, and we are no different,” he explained. Senior engineers according to Wix president and COO Nir Zohar, are the hardest employees to find today. To discuss what is perhaps the most urgent need of the local tech sector, CTech gathered leading entrepreneurs and CEOs and asked them how they deal with hiring challenges, and what should be done differently to help remedy the situation. Photos: Allen Tzaskin, Omer Hacohen, Amit Shaal, Rotem Lahav, Nofar Hasson Hendelman, Elevation Nir Zohar (top left) Micha Kaufman, Tom Livne, Ronni Zehavi, Adi Hoorvitch Lavi, Avi Snir. So, as the country, as well as other parts of the world, are recovering from the coronavirus pandemic and are adapting to the new reality it created, tech companies continue to seek top talent and hope to fill their open slots. While Naftali Bennett’s government, the first to be led by a Prime Minister with high-tech experience, set a goal of growing the local tech workforce from 10% to 15% of the general workforce, a change cannot materialize overnight.
Tech recruitment has become a nationwide concern, so how do the heads of Wix, Fiverr, and other top companies face the challenge? Daniel Farber-Ball 12:0004.10.21
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